In-Home Care is a Domiciliary Care Agency that aims to provide care and support to the elderly
and disabled from the comfort of their own homes. They provide a full range of private and
social care services in Essex, Hampshire, London, Surrey, and West Sussex to take care of those
who need it the most.
The existing website of In-Home Care lacked the engaging visual appeal necessary to
communicate the reliability and comprehensive care services they offer effectively. The
challenge was to create a modern yet simple, accessible, and engaging website that aligned with
their provided wireframe, would enhance user interaction, and reflect the high standards of care
provided by the agency.
We focused on creating a user-centric and accessible interface that reflects the company’s
compassionate values and identity. We used a comforting and professional colour scheme of
bright pink, green, and shades of grey to create a welcoming and easy-to-navigate visual
environment. The typography, featuring Bryant Pro, Calibri, and other designed elements, was
selected for its elegance and readability, enhancing the site’s accessibility, particularly for elderly
users.
We began by thoroughly understanding In-Home Care's vision, values, and target audience by gathering insights via competitive analysis..
With the wireframe already provided by the client, we developed the visual design concept to guide the design process.
We designed comprehensive UI elements and applied the right colour scheme and typography to the wireframes to ensure consistency with the brand.
We developed high-fidelity prototypes that combined the structural layout with the visual elements to represent the final design.
We made iterative refinements based on the client’s feedback, ensuring that the final design was intuitive, accessible, & effectively communicated the services offered
© 2023 All rights Reserved. Design by Jawad Salimee
A visual-turned-product graphic designer, I’m here to help you & your brand find your voice through design.